Popular Greenwich Market trader, Ms Cupcake, has been left devastated after being told by market bosses she can no longer trade at weekends.
The baker, who promises "the naughtiest vegan cakes in town", had hoped to carry on trading at Greenwich Market whilst also expanding the business into new premises at Brixton Market.
An email from market bosses assured her that if she did "decide to open elsewhere we would be more than happy for you to continue with your stall on the market for whichever days you wished to trade."
Earlier this month, business owner Mellissa Morgan announced her expansion plans - only to get the shock news that Greenwich Market was axeing her from her weekend pitch.
"Ms Cupcake" says the decision will have "huge financial repercussions" for her business and that she will no longer be able to recruit five new members of staff she had planned to.
"All we have ever done is promote Greenwich and the market and loved every minute we were there. This is the biggest slap in the face I could ever imagine", she said.
Regular customer, Daren Clarke, told Greenwich.co.uk:
"I really don't understand why a thriving, vibrant stall such as this is having its hours cut in such a drastic and, dare I say, draconian way. Only being allowed to trade on a Friday, and having your regular customers from the usual Saturday and Sunday markets deprived of their 'fix', seems very short sighted on the behalf of the powers that be."
Paul Turton, manager of Greenwich Hospital's commercial estate, commented:
"Because of the ongoing review of the food stalls at the market, we decided to revert to the pre-November trading pattern which allows Ms Cupcake in the week and Ruby Tuesday [who also sells vegan cupcakes] at the weekend."
Ms Cupcake will be opening the new Brixton shop in April - get more information about that and where she will be trading until then at her website.
Greenwich.co.uk understands that the shock plan to cut the number of food stalls which was announced to traders last summer may not now be proceeding as originally planned.
The proposal, which provoked an angry response from traders, to reduce the number of hot food stalls within the market and to move those remaining into a retail unit is being reviewed by Greenwich Hospital.