A 15 year old boy from Greenwich has become the buzz of the business world after a work experience stint at Morgan Stanley, based in Canary Wharf.
Matthew Robson, a pupil at Kidbrooke School, wrote a research paper titled “How Teenagers Consume Media” in which he wrote that teengers aren’t interested in Twitter (they would sooner use Facebook), prefer streaming music sites to the radio (and are reluctant to pay for music) and apparently rate Sony Ericsson mobile phones as the best within a teenager’s budget.
The briefing note, which owes to more to anecdotal evidence amongst Matthew’s circle of friends than detailed statistical analysis, has apparently been a smash hit with analysts and investors keen to know what teenagers think. Matthew’s research has been reported upon by news organisations around the world, including Australia’s News.com.au and the San Francisco Chronicle.
According to the Times, the work experience came about after Matthew’s family dog became friendly with the dog of a Senior Analyst at Morgan Stanley in Greenwich Park. Matthew is now considering a career in investment banking.